Situation
The Company is an Ontario based transportation company with a fleet of 800 trucks and 1500 trailers. The company provides dry van transportation services throughout Canada and the Northeast United States. They had to hire more than fifty new owner-operators and/or drivers to keep up with growing demand.

Due to the current shortage of drivers in the workforce, this became a big challenge for the company. The recruitment strategy of the Company was standard in the industry. This strategy included referral incentives, job fairs, cash incentives, and adverts in a trade magazine; however, since other companies in the industry applied the exact same strategies, it was hard to stand out from the pack. Although the company was expending thousands of dollars per month on recruitment expenses, they were unable to recruit enough required owner-operators and/or drivers. PowerLease stepped in with the solution.

Solution
PowerLease utilized its innovative digital marketing strategy to target specific drivers who yearned to become owner-operators. The focus of the marketing efforts was on the recruitment of drivers within the geographical location, and who possessed the prerequisite experience. Based on the hiring requirements of the organization, PowerLease was able to pre-qualify the drivers. Additionally, PowerLease took steps to acquire new and pre-owned trucks based on the requirements of the organization. As soon as the Company confirmed the employment status of the driver, PowerLease offered the financing to the driver so they could get in their own truck. There was no need for down payment; and neither was the creditworthiness of the driver in consideration. PowerLease delivered fifteen out of the required fifty owner-operators and new drivers.